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Compliance · June 10, 2026 · 8 min

HIPAA-aware website forms: what we collect, what we refuse

Patient intake is not a marketing form. Name, callback, and a public URL. No dates of birth, insurance IDs, or diagnoses on a studio website.

By Tom Couture. How this was made: Build rule on every SolvaraCare marketing site. Not a legal opinion. Not a BAA. How we keep PHI off pages Google and assistants will quote.

The original SolvaraCare site had this article because practices keep pasting intake into Wix. The rule has not changed. A contact form is not a chart. If the field would belong in an EHR, it does not belong on a public marketing page.

What a marketing form may ask

  • Your name, work email, and callback number.
  • Practice or company name, and the public website URL.
  • What you want help with — in business language, not a diagnosis.
  • Preferred time for a call.

What it must not ask

  • Patient names, dates of birth, Social Security or insurance IDs.
  • Symptoms, medications, photos of conditions, or visit notes.
  • Anything you would not shout across a waiting room.

If someone pastes PHI into a marketing form anyway, we delete it and ask them to use a clinical channel. That is the policy on this site. It is also how you keep a form from becoming a HIPAA incident you did not budget for.

Intake still happens — just not here

Appointment requests can live on a practice site. Full medical intake belongs in the system that already has a Business Associate Agreement: Phreesia, Weave, NexHealth, Jane, the EHR portal. We wire a booking widget or a short request form. We will not put a homemade ‘patient portal’ on an unsecured stack and call it HIPAA-compliant.

What ‘HIPAA-aware’ means on a SolvaraCare build

  • Visible copy states not to send PHI.
  • Fields are labelled, keyboard-reachable, and short — WCAG and conversion, not a compliance sticker.
  • Hosting and form vendors are chosen so a BAA is possible when the practice actually needs one.
  • Analytics events do not capture health answers. Assistants quote what is on the page; do not put a patient’s story in a testimonial without a real release.
  • The studio phone and the contact form are a marketing front desk. Same rule: no patient identifiers.

This is not legal advice and not a substitute for counsel on a health system. It is the floor we build to so a clinic can get found without turning the website into a medical record.